MWG©
I’m Maurizio William Guglielmi a multidisciplinary designer based in Milan, Italy. I specialize in a wide range of areas, from print and packaging to identity systems and illustration. I have a strong passion for typography, motion graphics, and UX/UI. My approach to design is all about challenging the norm to create bold, distinctive work.
I'm available for freelance opportunities and new projects.
ITTINGER
For Ittinger — a historic beer brewed within the walls of Kartause Ittingen — a new visual identity and label system mark the start of a new chapter.
Hexagonal cues echo the monastery’s stained-glass windows, subtle colors define the range, and refined typography bridges past and present.
Agency: Robilant Associati
Year: 2024-2025
︎ Identity ︎ Logo ︎ Packaging
KEGLEVICH
Discovering the noblest side of Vodka.
Keglevich, one of the most historic and iconic vodka brands, enters a new era with a completely revamped look, bearing witness to its centuries-old history and established production expertise.
Agency: Robilant Associati
Year: 2023-2024
︎ Identity ︎ Logo ︎ Packaging
IL PANE DELLA RIPA
Freshly baked identity ⎯ rebranding for a bakery on the Navigli.
Born in 1996, loved by locals — now with a new look to speak to a new crowd.
Logo, packaging and tone of voice reimagined to reflect the pace (and taste) of Milan’s most vibrant neighborhood.
Agency: MWG©
Year: 2025
︎ Identity ︎ Logo ︎ Illustration
BIRRA MESSINA VIVACE
Birra Messina Vivace is a bright lager with Sicilian lemon notes. The design features a sunny palette, elegant typography, and delicate illustrations. The Baroque frame incorporates natural elements like citrus leaves, maintaining the classic style of Cristalli di Sale. Birra Messina Vivace is more than a beer—it's a sensory journey.
Agency: Robilant Associati
Year: 2023-2024
︎ Identity ︎ Packaging
BIRRA MORETTI SALE DI MARE
For the Birra Moretti Sale di Mare project, a visual identity was created to reflect the Italian coastal essence. This unfiltered lager with Italian sea salt offers a refreshing taste with citrus and pine notes. The design employs serene colors and fluid elements to evoke the beauty of the Italian sea. Promotional materials and packaging tell a cohesive visual story, attracting the target audience and enhancing the experience with this unique beer.
Agency: Robilant Associati
Year: 2022-2023
︎ Identity ︎ Packaging
