I’m a multidisciplinary visual designer focused on brand identity, packaging and illustration.
    I currently work for Robilant Associati, the first and leading Italian branding agency based in Milan. 

Say hello, I’m open to collaboration.
mwguglielmi@gmail.com

Corso Lodi - 20139
Milan MI - Italy


Or, find me on:
Instagram
Behance
LinkedIn
































MWG ©2024



I’m a multidisciplinary visual designer focused on brand identity, packaging and illustration.
    I currently work for Robilant Associati, the first and leading Italian branding agency based in Milan.

Say hello, I’m open to collaboration.
mwguglielmi@gmail.com

Corso Lodi - 20139
Milan MI - Italy


Or, find me on:
Instagram
Behance
LinkedIn










Keglevich

Discovering the noblest side of Vodka.

Keglevich, one of the most historic and iconic vodka brands, enters a new era with a completely revamped look, bearing witness to its centuries-old history and established production expertise.


Agency: Robilant Associati
Year: 2023-2024



︎ Identity ︎ Packaging





Birra Messina Vivace

Birra Messina Vivace is a bright lager with Sicilian lemon notes. The design features a sunny palette, elegant typography, and delicate illustrations. The Baroque frame incorporates natural elements like citrus leaves, maintaining the classic style of Cristalli di Sale. Birra Messina Vivace is more than a beer—it's a sensory journey.

Agency: Robilant Associati
Year: 2023-2024



︎ Identity ︎ Packaging



Birra Moretti Sale di Mare

For the Birra Moretti Sale di Mare project, a visual identity was created to reflect the Italian coastal essence. This unfiltered lager with Italian sea salt offers a refreshing taste with citrus and pine notes. The design employs serene colors and fluid elements to evoke the beauty of the Italian sea. Promotional materials and packaging tell a cohesive visual story, attracting the target audience and enhancing the experience with this unique beer.

Agency: Robilant Associati
Year: 2022-2023



︎ Identity ︎ Packaging


Antica Ardenga

Antica Ardenga of Villani Salumi,  is a collection of fine selected cured meats aimed at highlighting both their perceived quality and rich history. This range reinforces Villani's undisputed position in the world of premium deli products.


Agency: Robilant Associati
Year: 2022-2023

︎ Identity ︎ Packaging





Materica

Materica is an Italian brand that starts from the territory and the experience of leather processing. It creates a circular sustainable economy that, starting from the production waste, gives new life to unique products, where the defect becomes a peculiarity.
    Imperfection is poetry, imperfection makes it unique, truly splendid and unforgettable.


Studio: MWG
Year: 2020 - 2021

︎ Identity





Whattaduck

Whattaduck is an Italian streetwear shop and clothing brand.
    We could say it was born out of inspiration, passion and a quite a bit of boredom, but mainly by the will of making something out of nothing, of trasforming a circumstantial expression into a living concept.
 

Studio: MWG
Year: 2019


︎ Identity