MWG©
I’m Maurizio William Guglielmi a multidisciplinary designer based in Milan, Italy. I specialize in a wide range of areas, from print and packaging to identity systems and illustration. I have a strong passion for typography, motion graphics, and UX/UI. My approach to design is all about challenging the norm to create bold, distinctive work.
I'm available for freelance opportunities and new projects.
VIBEZ KOMBUCHA
Vibez is a naturally fermented kombucha designed for everyday moments, from lunch breaks to aperitivo or a train ride with headphones on. The visual identity moves away from the typical “natural kombucha” aesthetic, embracing the bold language of contemporary beverage culture and positioning the product as a confident alcohol-free choice. Oversized typography dominates the can, building immediate recognition and strong shelf presence. A vibrant color system differentiates flavors, while fluid graphic shapes introduce rhythm and movement. The result is a bright, dynamic can system that frames kombucha as a deliberate and contemporary alcohol-free option.
Agency: MWG©
Year: 2026
︎ Identity ︎ Logo ︎ Packaging
