IL PANE DELLA RIPA
Freshly baked identity ⎯ rebranding for a bakery on the Navigli.
Born in 1996, loved by locals — now with a new look to speak to a new crowd.
Logo, packaging and tone of voice reimagined to reflect the pace (and taste) of Milan’s most vibrant neighborhood.
Agency: MWG©
Year: 2025
︎ Identity ︎ Logo ︎ Illustration














