MWG©
I’m Maurizio William Guglielmi a multidisciplinary designer based in Milan, Italy. I specialize in a wide range of areas, from print and packaging to identity systems and illustration. I have a strong passion for typography, motion graphics, and UX/UI. My approach to design is all about challenging the norm to create bold, distinctive work.
I'm available for freelance opportunities and new projects.
BADA DOVE METTI I PIEDI
“Bada dove metti i piedi” is a botanical pét-nat style non-alcoholic fermented beverage developed for fine dining. The project brings the raw, angular character of the Murgia territory into a gastronomic context, deliberately avoiding any softened or “healthy” kombucha codes. The illustration forms a compact graphic mass merging hand, feet and wild botanicals into a single bold sign, not descriptive, but symbolic. A high-contrast palette and dominant black shape create strong shelf presence and reinforce the product’s uncompromising identity. Typography works structurally within the composition, with the naming treated as a graphic element rather than pure information.
The result is a label that introduces a more territorial and assertive voice into fine dining.
Agency: MWG©
Year: 2026
︎ Identity ︎ Logo ︎ Packaging
