MWG©
I’m Maurizio William Guglielmi a multidisciplinary designer based in Milan, Italy. I specialize in a wide range of areas, from print and packaging to identity systems and illustration. I have a strong passion for typography, motion graphics, and UX/UI. My approach to design is all about challenging the norm to create bold, distinctive work.
I'm available for freelance opportunities and new projects.
LICUORE DI ROSARIA
Rosaria’s Liquorice Liqueur is a project born from the warmth of a family recipe and shaped through a packaging design that tells its story — authentic, bold, and heartfelt.
LICUORE reinterprets the visual language of traditional Apulian liqueurs with a contemporary touch: a deep black bottle contrasted by a vivid red — the color of passion, and of the love Rosaria pours into her homemade liquorice liqueur.
A design that blends roots and character, crafted to hold something made by hand — and with heart.
Agency: MWG©
Year: 2025
︎ Identity ︎ Logo ︎ Packaging
ITTINGER
For Ittinger — a historic beer brewed within the walls of Kartause Ittingen — a new visual identity and label system mark the start of a new chapter.
Hexagonal cues echo the monastery’s stained-glass windows, subtle colors define the range, and refined typography bridges past and present.
Agency: Robilant Associati
Year: 2024-2025
︎ Identity ︎ Logo ︎ Packaging
KEGLEVICH
Discovering the noblest side of Vodka.
Keglevich, one of the most historic and iconic vodka brands, enters a new era with a completely revamped look, bearing witness to its centuries-old history and established production expertise.
Agency: Robilant Associati
Year: 2023-2024
︎ Identity ︎ Logo ︎ Packaging
LIMONCÈ
For Limoncè — Italy’s iconic limoncello — a refreshed identity brings new energy to a beloved classic.
Brighter tones, sun-washed textures, and refined type infuse the brand with warmth and Mediterranean character.
A contemporary twist, true to its spirited soul.
Agency: Robilant Associati
Year: 2024–2025
︎ Identity ︎ Logo ︎ Packaging
IL PANE DELLA RIPA
Freshly baked identity ⎯ rebranding for a bakery on the Navigli.
Born in 1996, loved by locals — now with a new look to speak to a new crowd.
Logo, packaging and tone of voice reimagined to reflect the pace (and taste) of Milan’s most vibrant neighborhood.
Agency: MWG©
Year: 2025
︎ Identity ︎ Logo ︎ Illustration
