MWG©
I’m Maurizio William Guglielmi a multidisciplinary designer based in Milan, Italy. I specialize in a wide range of areas, from print and packaging to identity systems and illustration. I have a strong passion for typography, motion graphics, and UX/UI. My approach to design is all about challenging the norm to create bold, distinctive work.
I'm available for freelance opportunities and new projects.
KEGLEVICH
Discovering the noblest side of Vodka.
Keglevich, one of the most historic and iconic vodka brands, enters a new era with a completely revamped look, bearing witness to its centuries-old history and established production expertise.
Agency: Robilant Associati
Year: 2023-2024
︎ Identity ︎ Logo ︎ Packaging
BIRRA MESSINA VIVACE
Birra Messina Vivace is a bright lager with Sicilian lemon notes. The design features a sunny palette, elegant typography, and delicate illustrations. The Baroque frame incorporates natural elements like citrus leaves, maintaining the classic style of Cristalli di Sale. Birra Messina Vivace is more than a beer—it's a sensory journey.
Agency: Robilant Associati
Year: 2023-2024
︎ Identity ︎ Packaging
BIRRA MORETTI SALE DI MARE
For the Birra Moretti Sale di Mare project, a visual identity was created to reflect the Italian coastal essence. This unfiltered lager with Italian sea salt offers a refreshing taste with citrus and pine notes. The design employs serene colors and fluid elements to evoke the beauty of the Italian sea. Promotional materials and packaging tell a cohesive visual story, attracting the target audience and enhancing the experience with this unique beer.
Agency: Robilant Associati
Year: 2022-2023
︎ Identity ︎ Packaging
CAMBIO
This project focuses on creating a brand identity that embodies Cambio’s ethos: sustainability, ethical production, and a love for nature. From a purpose-driven logo to key assets, every element highlights our values and connects with audiences both online and offline.
Discover more @cambiolab
Studio: MWG©
Year: 2021 - 2022
︎ Identity ︎ Illustration ︎ Digital
ANTICA ARDENGA x VILLANI
Antica Ardenga of Villani Salumi, is a collection of fine selected cured meats aimed at highlighting both their perceived quality and rich history. This range reinforces Villani's undisputed position in the world of premium deli products.
Agency: Robilant Associati
Year: 2022-2023
︎ Identity ︎ Logo ︎ Packaging
